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Rhode Island Offers Aerosmith Branded Lottery Tickets

» posted by Chuckmonster
  on 28 August 2009 11:47 am

The great state of Rhode Island has released "Dream On" scratcher lottery tickets, branded after the classic song by Aerosmith. I guess it was only a matter of time before state lottery commissions started brand scratcher lottery tickets in the same way that slot machines are branded in traditional casinos.

Here's a tv commercial touting the Dream On scratchers:

The company which supplies the "technology" to the states, GTECH, has also made games for the World Series of Poker and the Three Stooges. For their participation, Aerosmith gets an up front licensing fee and a bonus based on sales of the tickets.

Paging Gene Simmons.... Gene Simmons to the cash money licensing desk.





Comments & Discussion:
Posted by vespajet on Saturday, 29th August 2009 - 7:29 pm

Here in Georgia, we've had a number of branded scratch off games. We've had several different Monopoly branded ones, an Atlanta Braves one, a World Poker Tour one, a Bass Pro Shops one, a Harley-Davidson one, a Loteria (Mexican game similar to Bingo.), a Betty Boop one, a Corvette one, a King Kong one, and a Ford Mustang one. It really is getting to be like slot machines in regards to the commercial themes. Of course when I hear Aerosmith and games, I immediately think of Revolution X. Man I threw a lot of quarters into that game.......

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