Home » GlobeTripping » Trading Bricks for Clicks : Harrah's Bid for UK Casino Operator Rank
Trading Bricks for Clicks : Harrah's Bid for UK Casino Operator Rank
Harrah's charge to dominate the small, yet quite profitable UK gaming scene hit a little snag the other day. The Rank Group, operators of UK's Grosvenor Casinos, Hard Rock London, four G Casinos and three internet betting sites, have passed on a swap offer wherein Harrah's would exchange its UK casinos (including the recently acquired London Clubs International) in exchange for 28% of the new, larger company.
Confusing? Yes... sort of.
| Harrah's Gives: | Rank Gives | Harrah's Gets: | Rank Gets: |
|---|---|---|---|
Harrah's (LCI)2006 Revenue: GBP126.1M Casino At The Empire |
Rank (Grosvenor etc.)2006 Revenue: GBP94.6M Grosvenor Casino |
72% |
28% |
The combined 2006 revenue of the two sides of the swap is GBP220.7M. Harrah's seems to be shaving about 8% off of Rank's value... a bit much. I'd attribute the differential to Harrah's believing they have a pipeline of future projects with more potential value than Rank does. Rank is smart to spurn this offer as they have other suitors beating a path to their doors, including Genting International, who recently gobbled up Stanley Leisure, and Ladbrokes. As the global gaming economy grows and consolidates, we're definitely going to see more international acquisitions by the major players. MGMMirage seems to be on a trajectory towards becoming a design firm with an interest in partnering to build plush hotels with or without gaming components. It appears that Harrah's could have their run of the UK candy store until another interested party with deep pockets enters the fray (Branson?).
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